4 basic Steps to Email Marketing Success

Online and Offline marketers have found a way to quickly build Success lists and monetize on their email subscribers. Follow up email lists are a critical tool for any marketer. Lists of 10, 100, 10,000 or 100,000 people are all valuable. A short term mistake is focusing only on the size of the list. List size does not produce results; we must learn and understand the strategies and programs it takes to build and monetize a list. We begin with laser focused lead generation; targeted challenges, effective opt-in boxes and value driven follow up content for subscribers. These paragraphs will summarize four email marketing list building strategies and show you how to build a successful email marketing list.

Step one is targeted market or niche objectives. Business success comes from focused attention to a specific market’s needs. What are you trying to accomplish? What need do you fill? What challenge can you fix? Look at the overall picture of your business and then plan out effective marketing programs, timelines and milestones to reach predetermined goals. Create a series of messages to lead your target audience to your offer page. We accomplish this with traffic methods.

Step two is Strong and focused traffic generation. Traffic or people reading your content are the foundation in the Internet marketing world. That’s seems simple. What is not obvious is what needs to be done to develop this traffic.

For example, there are organic search page results, paid ads (Adwords), referral incentives (affiliates), and many Offline ways of generating online traffic (mail). Some marketers spend $20,000/month in Google Adwords, some incentivize with high paying affiliate commissions and some employ teams to create and post content. If you are an Internet marketing beginner, the vast array of differing methods available can be overwhelming. In the end, traffic and email marketing depends on how much time you have, how much you have to spend and how good a manager you are.

Step three is well placed lead captures or “opt-in” boxes. We create a steady stream of readers. Then our opt-in box gives people the ability to request more information. To increase our opt-in numbers we use incentives to coax prospective clients to leave names and email addresses. The more value you give away the high the opt-in and the more you get in return. Help other people get what they want and you will get what you want.

Step four is follow up with subscribers. Again value is key. After subscribing to your list, people are going to look for valuable knowledge, feel good entertainment or relevant information about what you are doing and how they can benefit. When your prospects perceived benefit his higher than they’re perceived monetary value then they will be willing to purchase whatever it is you have available for sale.

All marketers differ in the number of offers to email to a list in a given week. Assertive marketers or guru’s send several times a day. The drawback is that this practice cause’s rapid opt-out or churn. Consistent and valuable information is the solution. Emailing valuable information two or three times a week cuts down on opt-out and increases reader retention. Longer periods tend to decrease interest and your list will get shrink.

These four steps are the foundation of a profitable Internet marketing plan and key to building a valuable list. Follow up lists are basic tools for any Online or Offline business. That is where the gold is. Each and every subscriber is valuable so treat them as if they were live customers that you would speak to in person.

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