Creative Restaurant Marketing Strategies Can Help Spread the Word

The 80/20 rule is a very common business measurement which determines that fully 80% of your business will come from 20% of your regular clients. The rule applies across all categories of business and if you employ creative restaurant marketing strategies aimed at your existing customers it will repay you very well.

When we hear about the 80/20 rule we might initially question it. However, word of mouth is by far the best form of advertising and people generally look for some kind of “social proof” before they choose to eat at a particular location. Television, newspaper and Internet advertising may be one thing, but people want to know that they are going to have a good experience and turn to others for their opinions.

Focusing on your existing, loyal clientele will enable you to employ some creative restaurant marketing strategies to bolster your income. You only need to think about some relatively small touches because these are the things that people tend to recall.

When regular clients are coming in for a special occasion, find out what this is and try and go the extra mile. For a significant anniversary celebration, place a nice bottle of wine at the table for them when they arrive. A red rose will be a great Valentine gift for the lady as well.

Look at the small costs of providing something free as an investment in your business future. People remember the little things and will undoubtedly tell their friends. This “knock on” effect is what you’re looking for when you employ creative restaurant marketing strategies.

Be subtle in placing your strategic messages in front of your guests. Remember that they need to use the restroom from time to time and as this is a small and confined space, use it to place a message on a wall or mirror.

Social media exposure is paramount for almost any business. Open a Twitter and a Facebook account and motivate guests to sign up and join. Publicize the address on their check out bill so thy have it with them when they get home.

If you can collect the e-mail address and the month and day of their birth, you can set up a special marketing system called an auto responder. This will automatically send an e-mail to them ahead of their birthdate and if you offer them a free meal they will invariably come in with a number of their friends. This is another opportunity to potentially show off your business to new prospects.

Expert Jose L Riesco teaches the best methods for getting more visitors to your restaurant at www.myrestaurantmarketing.com. Learn more about creative restaurant marketing strategies here.