Google Caffeine Is Going To Change The Playing Field For Internet Marketers

If you are one of the few who hasn\’t heard… Google Caffeine is the name given to Google\’s next generation search engine. It is said that it will be used to rank and index all the pages on the Matrix… OOOPPSSS! I meant the world wide web.

This will be a huge change and I\’m not just talking about the normal Google updates. Google is making a complete overhaul of their search engine technology and they way they will index algorithm.

Matt Cutts one of Google\’s Spokespersons told fellow bloggers that Google already has one database online, but the full blown version won\’t be released until after the Holidays. This came as good news to most online business owners. In the past Google would make their changes right before the Holidays which caused a huge ruckus as you could probably guess.

Finally a webmasters dream come true. It would appear that Google has finally started listening to the cries of the Internet Marketers. As of late Google has been a little more forthcoming as far as how they index web pages. The real shocker was when Google opened up and allowed a selected few to beta test an early version of Caffeine. The even bigger shocker was yours truly The SEO Bully was one of the selected few.

I owed it to those on my list to test, test, test. I was constantly checking my positions, trying to see what was working and what wasn\’t working. WARNING!!! I am only sharing my educated opinions based on my personal testings. I also compared notes with a few other Veteran Internet Marketers. AGAIN DO NOT take my word as gospel. You should do your own testing…

With my little disclaimer out of the way I can reveal my findings. Straight from the mouth of Google, a new criteria is your, \”Site Speed\”, or how fast your site loads. This is a new twist to the plot. According to my testings broken links will also begin to play a larger roll in the new Google ranking scheme.

It would also appear that the quality of your website will play a bigger role in rankings. After all it should… Put yourself in Google\’s shoes for a moment, they are no different then any other company that is putting out a product. If there product is of poor quality it reflects badly on everyone involved. The key to Google\’s success is their SERPs (Search Engine Results Pages) after all it is the key to all of their online revenue. It is their job to do whatever they have to keep their product fast, relevant, current and above all it must be of the highest quality.

On page optimization will hands down play a major factor when it comes to receiving top page rankings with Google Caffeine. According to my test results Google will be going back to focusing more on unique content, page design, navigation, title and meta tags, description, keyword density, alt tags, page views, bounce rate, traffic numbers, time spent on page, and my favorite one… Social Bookmarking. If part of your online revenue is made via Google Adsense you may want to develop some sort of contingency plan. If Caffeine is going to take bounce rate into consideration, websites that are geared towards Adsense may find their rankings plummeting, since they normally set up their sites specifically to get high bounce rates.

Worse case scenario Google could change their entire format. Even if that would happen I can assure you that one thing will remain… Social Bookmarking will play a huge factor in Caffeine\’s new algorithm. Before my email box starts blowing up let me answer the question now… YES… Twitter is considered to be a part of the Social Bookmarking scheme and the number of times your website is ReTweeted will play a factor. So if you do not have a twitter account currently I recommend that you get one.

Hold on before you start getting all nervous. I can just imagine all of the Internet Marketers reading this clinching their fist and yelling towards the sky, \”DAMN IT GOOGLE YOU HAVE SCREWED ME ONCE AGAIN!!!!\” Well before you take it that far let me tell you something… This may very well be the best thing that has ever happen for the small online entrepreneurs. If Caffeine is anything close to what the beta version was like, it would appear that Google is trying to level the playing field by doing a way with the unfair practices of link buying. We all know that if you have enough money you can buy your way to the top of the search engine results. All indications show that Google is attempting to do away with this problem.

While beta testing the Caffeine search engine I couldn\’t determine if backlinking was going to play more of a role or not. However it still looks like keyworded domains and on site content along with other optimization factors did out weigh backlinking in the majority of my test results.

Here\’s a little something that Google has already started doing and not many Internet Marketers are aware of this. Please keep in mind this is just based on my personal research. My test results show that Google is somehow using the audio within videos and using it to determine what the video is about. My testing shows that they are using about 15 or 20 seconds of the audio to get an idea. I noticed that when I mentioned my keyword phrase in the beginning I was indexed higher than when I failed to use it or I used it later in the video.

If you are tired of all the B.S. out there on the Internet come join the SEO Gorilla tactics family by opting in to my list (it\’s free), and follow me on twitter. I have started doing real case studies that will allow you to dominate the search engines and take your competitors lunch money! Visit SEO Gorilla Tactics and optin right now. Then go join The SEO Bully on Twitter.