Image Advertising And Name Recognition Do Not Make Telephones Ring!
Growing up, we were aware of certain brands and images that evoke, in some cases, nostalgia. We can all image dreamy days on a summer beach reaching for a cold drink from our COKE Cooler – it was red and had a white bottle cap on it. Tony the Tiger served our morning breakfast to many of us. Hertz was guiding our parents into the drivers seat of a new rental car. These were big companies with big advertising budgets. We knew their names, recognized their logos and we responded accordingly. Unfortunately, not every business is able to make it on Image Advertising. ... Read More
Using Recorded Messages To Generate Profits
As you know, a Recorded Message is a message (recorded in your voice or someone else\’s) that automatically starts running when someone calls your special 1-800 number -very similar to your answering machine. Also known as Toll Free Recorded Message Hotlines, recorded messages have been around for many years. Their durability is testimony to their effectiveness. Even with the immense popularity of the Internet, you are still only accessing about 70% of people that you want to. Everyone, on the other hand, has access to a telephone line. Having a Toll Free Recorded Message Hotline as part of your Marketing Program means you don\’t have to restrict how a potential prospect might identify themselves to you. ... Read More
Is Your Advertising Effective?
As we go about our daily lives we are constantly exposed, if not bombarded, with messages and advertisement trying to get our attention. And not just to get our attention, but to keep it long enough for us to take interest in what it is the sponsor wants to share with us. The end result of all of this exposure is that we have become resistant and sometimes immune. It affects every aspect of our lives. When we watch the news, listen to the radio, read papers and magazines; no matter what the media, we pay close attention to only those things that are of interest to us in our daily lives. We eliminate entire sections of a newspaper; we seek out specific sections on local news, weather and many search out the Sports Page. We have been forced to become selective. Given all of this conditioning the chances of penetrating anyone\’s advertising flak-jacket might seem small. But there are techniques today that are effective and work consistently. ... Read More
Advertising Needs An Appealing, Non-Threatening Offer
Today\’s marketers today understand the main purpose of advertising is to get a response. It is to attract qualified prospects; that can, through using other marketing methods, be converted into customers. It makes sense therefore that the more prospects one can attract, the better the chances are that a customer base will grow. No matter what the size, all companies have to accomplish this same goal. How they achieve that goal is what differentiates the successful ones from the short lived ones. ... Read More
Choosing the Right Voicemail Broadcasting Provider
A well-known technological tool that can help you grow your business, is Voice Broadcasting. You begin with a database of telephone numbers of current contacts. Next, you create a short, but compelling message that you want to leave them. Your message is recorded using a regular phone. Next, you email your list of recipients to a company that provides Voice Broadcasting services, and then your message gets sent to the list of numbers you provided. Your message is sent during a specific time of the day, at a time when your prospects are least likely to answer your call, and it will go to voice mail. ... Read More
Your Business and Automated Multi-Step Marketing, Lead Generation
When we talk about marketing we are talking about relationships. We all know that the good relationships are based on regular contact through a variety of different methods. We call our friends; send cards and flowers to our wives and husbands, and employ many other ways of demonstrating our love and affection to the people we care about. When we set out to develop a successful Marketing Campaign we need to follow this same line of thought. ... Read More
