Website Marketing: What You Should Know Prior Starting (Part 1)

Part 1 of 4. The cost of hosting websites has fallen dramatically over the past ten years. What once went for thousands now only costs a few dollars per month, bringing the vast array of online opportunities easily into the price range of almost every business.

Before getting started, we first must define what we mean by website marketing. Put simply, whereas traditional marketing methodologies harness the power of newspapers, radio and other forms of media, website marketing sells goods and services by utilizing the unique opportunities presented by websites, email and search engines.

Here are a few key concepts which are integral to understanding these unique opportunities:

World Wide Web: A system of interlinked hypertext documents accessed via the Internet. With a Web browser, one can view Webpages that contain text, images, videos, and multimedia and navigate between them using hyperlinks.

This content is served up by web servers, computer programs responsible for delivering the requested data to browsers via the HyperText Transfer Protocol (HTTP).

Each Web server has its unique global address to find it over the Internet. This address is called an “IP address and its role is like this: “A name indicates what we seek. An address indicates where it is. A route indicates how to get there.” For example, 63.146.123.0 is the address of the server where google.com is situated.

Each server can host dozens if not thousands of distinct websites, each with its own unique domain name, IP address and content. This practice has become common for hosting companies, and is one of the major factors behind the massive drop in hosting costs.

A domain name is translated into the IP address by the “global DNS” or “domain name system”. The Domain Name System (DNS) is a naming system for computers, services, or any resource connected to the Internet or a private network. It associates various information with domain names assigned to each of the participants. Most importantly, it translates domain names meaningful to humans into the numerical identifiers associated with networking equipment for the purpose of locating and addressing these devices worldwide.

In case that all sounds like a lot of “Blah, blah, blah,” when it comes to Website marketing, think of domain names and IP addresses this way? Be sure to check out Parts 1-2 and 4.

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